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How to Rank High on Google
Ranking high on Google involves a blend of well-optimized, quality content and a healthy backlink profile. You need to understand the intent behind the keywords you're targeting, and you need to ensure the intent aligns with your content.
- Choose a keyword
- Match search intent
- Cover the topic in full
- Update the page
- Improve on-page SEO
- Add internal links
- Merge similar pages
- Build more backlinks
- Track rankings
- Repeat the process
Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others.
For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on to more challenging things if needed.
Here’s the process:
Utilize tools like Ahrefs to delve into keyword analysis, gauging competition and search volume. Moreover, meticulously crafted content that adds real value and is engaging to the reader is paramount. On the technical side, ensure your website's loading speed is snappy, and the mobile experience is seamless. Backlinks, being a significant ranking factor, demand your attention too. Engage in ethical link-building strategies such as guest posting on reputable blogs or harnessing the power of social media to garner shares and links back to your site. Measure and analyze your site's performance using Ahrefs' suite of tools, tweaking your strategy as necessary to stay aligned with the ever-evolving Google algorithm. Through a combination of high-quality content, on-page SEO, technical optimization, and off-page efforts like backlink building, you can significantly enhance your site's ranking potential on Google.