4 ChatGPT Prompts to Master Copywriting

Prompt Advance

Copywriting is an art. It's about crafting words that not only inform but also inspire action. But every copywriter knows the struggle of facing a blank page. The ideas just don't flow, and the words don't come out as you want them to.

But what if you had a tool that could help you with that? In this post, I'll show you the most effective ChatGPT prompts for copywriting. These prompts will help you generate creative ideas, improve your headlines, and make your copy more engaging.

Whether you're a seasoned copywriter or just starting, these prompts will be a game-changer for your writing.

These are the best ChatGPT prompts for copywriting:

  1. Write copy using AIDA framework
  2. Check copy for unnecessary words
  3. Improve readability of copy
  4. Generate variants for A/B testing

In the next section, we'll look at each aspect of using ChatGPT for copywriting (along with the prompt examples). And if you read till the end, you'll also find a tip to use these prompts more effectively.

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ChatGPT Prompts for Copywriting

In this section, I show you the best ChatGPT prompts for copywriting. These prompts will help you write compelling, persuasive, and high-converting copy for any purpose.

1. To Write Copy Using AIDA Framework

The first prompt will help you write copy that follows the AIDA framework. As you may know, AIDA stands for Attention, Interest, Desire, and Action. It's a proven formula for creating persuasive copy. And with the help of this prompt, you can easily craft AIDA-compliant copy.

As an experienced copywriter with over 20 years of experience in the field, your task is to craft compelling copy for a [product/service] using the AIDA (Attention, Interest, Desire, Action) framework. The copy should effectively lead to [outcome]. Begin by garnering the reader's attention with a powerful headline that stands out. Follow this by piquing their interest with intriguing details about the [product/service], highlighting how it addresses their needs or solves a problem. Next, cultivate a strong desire by elaborating on the benefits and unique selling points, making the [product/service] irresistible. Finally, prompt the reader to take a specific action, such as making a purchase, registering for a trial, or contacting for more information. Your copy should be clear, concise, and persuasive, reflecting your extensive experience and understanding of effective advertising principles.


You can adapt the prompt above to fit different copywriting frameworks such as: AIDA, PAS, FAB, The Four U's, or BAB.

2. To Check Copy for Unnecessary Words

It's a common challenge in copywriting to cut out unnecessary words. But with the help of this prompt, you can easily streamline your copy and make sure every word counts.

As an experienced copywriter with over 20 years of expertise, your task is to meticulously review the provided [sales copy]. Your goal is to identify and eliminate any words that do not contribute value or are redundant, ensuring that every word serves a purpose in persuading and engaging the reader. Focus on enhancing clarity, brevity, and impact without compromising the message's integrity or persuasive power. Apply your extensive knowledge of effective copywriting techniques to refine the text, making it more compelling and conversion-focused.

3. To Improve Readability of Copy

The readability of your copy is crucial for its effectiveness. You want to make sure your message is clear and easily digestible by your audience. And that's exactly what the next prompt is designed for.

As an experienced copywriter with over two decades in the field, your task is to refine and simplify an existing [sales copy]. The goal is to enhance its readability, ensuring that it communicates the intended message more effectively to a broader audience. You will need to distill complex ideas or technical jargon into clear, concise, and engaging language that resonates with the target demographic. The revised copy should maintain its persuasive edge, compelling readers to take action, while also being more accessible. Attention to detail, a deep understanding of consumer psychology, and proficiency in language nuance are crucial for this task. Ensure the final product aligns with the brand's voice and adheres to the principles of effective copywriting.

4. To Generate Variants for A/B Testing

The last prompt will help you generate different copy variants for A/B testing. This is a crucial step to find the most effective messaging for your audience. And with the help of this prompt, you can create multiple variants in just a few clicks.

As an experienced copywriter with over 20 years of expertise in crafting compelling sales copy, your task is to generate three distinct variants of the [sales copy] for A/B testing purposes. Each version should be strategically designed to appeal to different segments of our target audience or to highlight various features and benefits of our product. Variant 1 should focus on the emotional appeal of the product, telling a story that resonates with the audience's desires, fears, or aspirations. Use powerful storytelling techniques to create a narrative around how our product can transform the user’s life. Variant 2 needs to concentrate on the rational benefits of the product. Here, the emphasis should be on the product's features, specifications, and the practical value it offers. Use clear, concise language to outline how our product stands out from the competition, including data or statistics if available to back up your claims. Variant 3 should blend both emotional and rational appeals but with a unique angle or a creative twist. Think outside the box to engage the audience in a way that hasn't been done before. This could involve a novel presentation of the product, a unique selling proposition, or an innovative call to action that sparks curiosity and compels the audience to act. For each variant, ensure that the tone, language, and style are consistent with our brand voice. The sales copy should also include a strong call to action that encourages immediate response. Remember, the goal of A/B testing is to determine which variant most effectively drives conversions, so each version should be compelling in its own right while still offering distinct approaches to selling our product.

Bonus: How to Use These Prompts Effectively

The prompts I mentioned today are also available in our FREE prompt directory. You can check them out here: ChatGPT prompts.

Free ChatGPT Prompt Directory

Final Thoughts

The ChatGPT prompts I shared in this post are designed to help you write more persuasive, authentic, and engaging copy.

By using these prompts, you can better understand your audience, refine your messaging, and ultimately drive more conversions.

Remember, great copywriting is a combination of art and science. So, keep experimenting, keep learning, and keep refining your craft.

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Let's address some common questions about using ChatGPT for copywriting.

Can you use ChatGPT to do copywriting?

Yes, you can use ChatGPT for copywriting. It can help you generate creative content, write product descriptions, and even come up with engaging ad copies.

Is ChatGPT good for copywriting?

Yes, ChatGPT is a great tool for copywriting. It can assist in generating creative content, writing product descriptions, and even crafting compelling ad copy.

Will ChatGPT replace copywriters?

No, ChatGPT is unlikely to replace copywriters. While it can assist in generating content, it lacks the human touch, creativity, and strategic thinking that a professional copywriter brings to the table.